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FRISCO, Texas 鈥� The five buddies who now comprise Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots while they were attending Texas A&M.

鈥淢y dad would say we were procrastinating studying for finals at that time, which he is 100% correct,鈥� said Coby Cotton, whose twin brother Cory is also part of the group. 鈥淲e were just having fun, and that鈥檚 one thing that I am grateful to say has continued.鈥�

When they posted on YouTube in April 2009, the nearly 3陆-minute clip was just a way to share with family and friends what they were doing on an $80 portable basketball rim they bought for the backyard.

Things have expanded far beyond that small circle. And the tricks got much bigger, like the world record shot made from 856 feet high in Las Vegas two summers ago on the third day of attempts.

Dude Perfect now has more than , with 482 videos that have gotten more than 18.5 billion total views. An video did 16 million views just four months ago.

The group鈥檚 family-friendly content has gone beyond just basketball shots and is big business, among the top 1% of channels on the second most-viewed website in the world.

Professional athletes, celebrities and musicians want to be part of their productions, both short form and longer videos. Among those who have taken part in recent Dude Perfect projects are Tom Brady, Caitlin Clark and Paul Skenes; the pitcher was blindfolded when he struck out 6-foot-6 Cody Jones, the DP member known as 鈥淭all Guy.鈥�

The group last year hired its first CEO after acquiring at least $100 million in capital from a private investment firm. There are plans for a Dude Perfect theme park, and earlier this year the group opened a new headquarters. The facility located in a North Texas warehouse district includes a full basketball court with moving rims on one wall, half a football field with a regulation goalpost, a pickleball court, a putting area, a hidden candy vault and room for expansion to include experiences for fans.

鈥淎 sports lover鈥檚 Barbie dreamhouse鈥� is how new CEO Andrew Yaffe described the 80,000-square-foot facility.

鈥淚f you ask the guys what they intended in 2009, I don鈥檛 know that this would have been in their wildest dreams,鈥� said Yaffe, who previously was a senior NBA executive overseeing the league鈥檚 social, digital and original content. 鈥淲e think about this is what a media company looks like in 2025. And it鈥檚 really exciting to think about what that can be in 2030 or 2035.鈥�

More than trick shots

Dude Perfect has evolved from that original video shot with a single camera into successful content creators, with a mix of sports and comedy that is more than just basketball shots. The group will embark on another live tour later this year.

There have been nearly 50 episodes of 鈥淥vertime鈥� since 2018, a variety show usually around 25 minutes with a variety of segments and often special guests. Curry in that recent episode took part in a 3-point shooting contest using a football, Frisbee, pickle ball and soccer ball before finally a basketball.

There are occasional videos such as 鈥淎ll Sports Golf Battle鈥� when on a course without actual golf clubs, including when Bryson DeChambeau used items like a tennis racket, Frisbee and pool stick. 鈥淪tereotype鈥� videos poke fun at any number of groups or events.

鈥淭hey鈥檝e built a media empire that brings families together, whether it鈥檚 trick shots, epic challenges, live events or experiences that truly redefine what it means to connect with fans,鈥� said Brian Albert, who leads Google鈥檚 US YouTube video deals and creative teams. 鈥淭hey are creator trailblazers.鈥�

Safe for families

Even before each of the Dudes became fathers 鈥� there are now 16 children ages 10 and under between them, and another on the way 鈥� they wanted to be one of the world鈥檚 most trusted brands for families to enjoy together.

鈥淓arly on, we met through some Bible studies and so we knew we weren鈥檛 going to cuss in our videos, we weren鈥檛 going to have alcohol promotion,鈥� Jones said. 鈥淓arly on, it actually hurt our brand because people were going to YouTube in order to kind of have that wild side of things. And since, it鈥檚 only helped because we鈥檝e become brand safe.鈥�

Tyler Toney, the bearded Dude often front-and-center in videos, said that is the best thing they hear from parents.

鈥淏ut it wasn鈥檛 until we had our own kids where we鈥檒l be up here at the office filming and then I go home and now I鈥檓 on my TV at home and my boys are watching,鈥� Toney said. 鈥淚 get to hear myself a lot and it gets old, and I apologize now to all the parents for how loud we are in a lot of the videos. But it鈥檚 cool to see that even in our families the importance of that, having that quality entertainment that we can enjoy with our own kids.鈥�

For the record books

Dude Perfect鈥檚 first record for longest shot came from the third deck of Texas A&M鈥檚 football stadium in the fall of 2009. That came months after the initial video of trick shots, which had been followed by one they did at a Christian-based camp that summer.

They made a shot from atop the 561-foot tall Reunion Tower in Dallas in 2014, a record then broken by another group before Dude Perfect reclaimed it in Las Vegas.

鈥淲e鈥檙e not hoping to have to improve on the world鈥檚 highest shot from The Strat in Vegas any time soon,鈥� Coby Cotton said. 鈥淭hat was an exhausting experience.鈥�